Turn Ad Spend Into Qualified Measures.
We run the ads, qualify the homeowner, and get a real measure on your calendar. You only pay when it shows.
About a minute to apply · No retainer
- 1
Cover your ad spend
We build the campaigns, write the creative, and run them day to day.
- 2
We qualify homeowners
How many rooms, what they want to put down, timeline, and budget.
- 3
You just close the job
You pay for appointments that show. The no-shows cost you nothing.
The qualification system was built at the kitchen table, not in a marketing course.
Birdhouse Systems is run by a Home Depot certified measure tech, the person who shows up with a tape measure while a homeowner is still deciding. That's hundreds of measures run: stairs, hallways, full rooms, budgets said out loud in the room the flooring is going into.
That's the vantage point the whole system comes from. Before a homeowner ever hits your calendar, we ask what any flooring company would ask: how many rooms, what they want to put down, their timeline, and their budget. If it doesn't add up, they don't get booked.
You shouldn't have to find out on a driveway that the job was never real.
How it works
No dashboard to learn. No list of leads to chase.
Your Meta ads run against the neighborhoods you want to work in. A homeowner who clicks fills out a short form about how many rooms, what they want to put down, their timeline, and their budget, which takes about forty seconds. If the answers hold up, they pick a time on your calendar and the details come with the booking. You show up to a homeowner who is ready to buy, not a name in a spreadsheet.
Pay Only For Results
You cover the ad spend and a small setup fee. Everything after that is charged per appointment that actually shows up at the job. No retainers. No guessing.
We reply within one business day.
- Ad spend
- Paid straight to Meta from your own ad account. We don't mark it up.
- Setup fee
- One-time. Covers creative, tracking, and the qualifying form.
- Per shown appointment
- Charged only when the homeowner keeps the slot.
- What we don't do
- Retainers, per-lead fees, or contracts you can't leave.